Moving Big Things to Zero
We supported the transformation of a major traditional German brand on its journey toward decarbonisation.
From MAN Energy Solutions to Everllence – a rebranding with real impact. The company bid farewell to its historic name to embrace a new identity with a clear mission: driving sustainable technologies for a climate-neutral industry.
The overall rebranding was led by Strichpunkt. Within this process, I was responsible for the motion branding: developing a visual motion language that brings the new brand to life. Together, we created motion principles and a motion toolkit that enable the client to use motion consistently and efficiently across all touchpoints.
To ensure long-term usability, everything was documented and explained in a Frontify guideline, making the motion branding accessible and applicable for the entire brand team.