For Twitch EMEA, I was asked to develop a visual identity, graphics and animations for Twitch’s own gaming format called ‘PogPicks’. The show, which was streamed live on Twitch, was about German and British influencers competing against each other in gaming. The look was to be reminiscent of a 90s LAN party.
The broadcast design we developed had to match the gaming theme and be simple and flexible. The challenge was to develop a system that would allow external sponsors and brands to be easily integrated into the design. Without making the design look chaotic and disjointed. At the same time, the various branding guidelines of the individual sponsors had to be adhered to.
The external sponsors were embedded via small ‘windows’ to separate them from the overall design in terms of content. In order to have creative freedom with the sponsors’ branding logos, these were integrated into the design as stickers.
